TODAY'S TRENDS ARE TOMORROW'S DOLLARS
Primary Topic: Change
Secondary Topics: Marketing & Management

Instead of whining about how things have changed, Bill Geist exhorts audiences to identify the trends behind those changes...and take advantage of them. Changes in the way consumers choose the products they crave, how experience is becoming a hotter commodity than possessions, the time poverty that drives us all...and more.

In Today's Trends, Bill suggests ways to capitalize on these and other changes in lifestyle to increase sales, appreciation, buzz and brand awareness. From traditional media to internet, from Customer Service to facility design, audiences will come away with ideas that they can begin to implement within the week, such as:

• How to develop "Blue Ocean" products and services to create word-of-mouth evangelism
• How to make the feeling of Time Poverty work in your favor
• Matching media messages and vehicles with the generations that use them
• Developing experiences, products and marketing messages that are relevant
• How to integrate new communications strategies into your marketing mix

For every change, there is an emerging market opportunity. Seize the day...and the dollars!

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BILL GEIST : SPEAKING THE "ZEITGEIST"
PO BOX 45445 - MADISON, WI 53744 - 608.836.8876