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The Book: Destination Leadership for Boards Bill Geist’s first book, designed for those in the tourism industry, is entitled Destination Leadership for Boards. Combining the best concepts from governance experts John Carver and Doug Eadie, Bill intertwines the unique nuances of the Destination Marketing world to paint a compelling vision of how CVB and Tourism Boards can develop into Destination Leaders. To learn
more about the book and read a sample chapter, simply click on the book.
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| BILL
GEIST : SPEAKING THE "ZEITGEIST" |
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