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Presentations
An accomplished professional speaker on topics ranging from marketing
to political advocacy, Bill Geist informs, incites and entertains audiences
around the world. Perfect for CVB Annual events, State and Regional
Tourism Conferences and Board or Member Workshops, Bill mixes his in-depth
knowledge of the tourism industry with an engaging style that audiences
continually rate as entertaining and informative.
Bill was
voted 2007 "Best Speaker" by the readers if Wisconsin
Meetings magazine...and here are his most requested
topics for the tourism and hospitality industries:
TODAY'S
TRENDS ARE TOMORROW'S DOLLARS
Instead of whining about how things have changed, Bill Geist exhorts
audiences to identify the trends behind those changes...and take advantage
of them. Changes in the way consumers choose travel, what they crave
in a destination experience, the time poverty that drives us all...and
more. For every change, there is an emerging market opportunity. Seize
the day...and the dollars!
WATCH A CLIP >>> HI-SPEED
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THE SEVEN SECRETS OF SIGNATURE SERVICE
Succeeding in the new economy means providing a level of Customer Service
that is light years from that which most consumers are accustomed. Bill
Geist blows away the same ol' same old with ideas and examples of breakthrough
customer service that are as much about marketing your unique strengths
as providing an unforgettable experience…and placing your secret
weapon (your staff) in a position where they can surprise the customer
with a fabulous experience.
DEVELOPING
DESTINATION LEADERSHIP
Everyday, in Boardrooms across the land, CVB Boards waffle between being
asleep at the wheel and micro-managing staff. But, to paraphrase Duke
Tomatoe, “it’s not their fault.” Based
on his first book, Destination
Leadership for Boards, Bill Geist urges Boards to become
leaders in their own communities, championing break-through infrastructure
development as well as increasing organizational influence. Bill offers
easy to adopt tactics that will turn your Board from laisez faire to
leadership caliber within the year. VIEW
VIDEO CLIP
THE END OF CVBs AS WE KNOW THEM
In an era of tightening governmental budgets and a world in which the
consumer has as much of a voice as the media that once told us what
to think and want, the traditional Destination Marketing Organization
is on the verge of extinction. However, destinations and consumers need
DMOs more today than ever before. In this sometimes unsettling glimpse
into the future, Bill Geist suggests how smart destination professionals
will remain relevant in the face of the challenge of disintermediation.
HARNESSING THE
POWER OF WEB 2.0
If your internet site is a collection of listings, you're forfeting
millions of dollars of spending. Today's "Web 2.0" sites are
all about compelling imagery, slick search and itinerary tools, video,
audio, blogs, user content and developing customer relationships. Oh,
yes...and the best sites make the experience easy. With a non-techno-babble
approach, Bill Geist showcases the sites that "get it" (and
those that don't) in an entertaining, enthusiastic style than even those
struggling with their first internet sites will understand.
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GETTING TO "YES" IN A "NO" TOWN
Madison,
Wisconsin, was once known as the "town that couldn't put two bricks
together." It took over 50 years to build one of Frank Lloyd Wright's
most visionary creations. And, when it came to a public vote in 1992,
Bill Geist was at the epicenter of the fight to build the Monona
Terrace Convention Center...a public conflict that would
reshape Madison's future forever. Geist chronicles the hard-fought referendum
battle and the keys to victory...keys that every community can utilize
to realize its destiny.
For more on Bill as a speaker for your next event, click on the microphone
to be transported to our “sister site,” Bill
Geist Speaking.
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