GETTING TO "YES" IN A "NO" TOWN
Primary Topic: Community Development
Secondary Topics: Political Advocacy, Public Relations & Marketing

Madison, Wisconsin, was once known as the "town that couldn't put two bricks together." It took over 50 years to build one of Frank Lloyd Wright's most visionary creations. And, when it came to a public vote in 1992, Bill Geist was at the epicenter of the fight to build the Monona Terrace Convention Center...a public conflict that would reshape Madison's future forever.

Bill chronicles the hard-fought referendum battle and the keys to victory...keys that every community can utilize to realize its destiny. From understanding the difference between your vision and the realities of the mindset of unengaged citizens to building powerful coalitions and defensive blocks, audiences will come away energized to make something powerful happen in their communities.

Among the concepts that Bill will share:

• Understanding the mood of the electorate through focus and research
• Focusing your message to only what concerns the voter
• When to Hold 'em and When to Play 'em
• Securing support from key leaders in a myriad of social networks
• Keeping the Troops focused and motivated through positive attitude

Far from just a recounting of a referendum win in another town, Bill connects the dots to show how any community can develop a compelling campaign for change.

BILL GEIST : SPEAKING THE "ZEITGEIST"
PO BOX 45445 - MADISON, WI 53744 - 608.836.8876