GENERATIONAL MARKETING
IN A CUSTOM-CRAZY WORLD
Primary Topic: Marketing
Secondary Topics: Public Relations & Employee Motivation

"Different Strokes for Different Folks" isn't just an age old idiom...it perfectly describes the dilemma facing every organization and business today. And, in this fascinating view into the hearts and souls of today's generations, Bill Geist takes audiences on a journey designed to uncover ways to resonate with each.

You'll learn how to discern the life experiences that foretell how each generation will react to certain stimuli so that your marketing messages will be on track. From World War II to 9/11 and from popular music to presidents, each generation is a reflection of their environment.

And it goes beyond creating distinctly different messages for Matures, Boomers, Xers and Millennials, for each generation has decidedly different means of acquiring information. Among the concepts Bill will explore with your audience:

• The deep differences within the Boomer Generation (one size never fits all)
• How to touch Gen Xers where they live
• Why e-mail marketing is "so last century" for Millennials
• How to maximize the built-in loyalty of Matures
• How to Resonate with Relevance

After an hour (or two) with Bill, you'll know why the divides are so deep...and how to successfully bridge them.

VIEW VIDEO CLIP>>> HI-SPEED | DIAL-UP

BILL GEIST : SPEAKING THE "ZEITGEIST"
PO BOX 45445 - MADISON, WI 53744 - 608.836.8876