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Destination Leadership Workshops Our friend Herb Malone (CEO of the Alabama Gulf Coast CVB) once said of the term DMO: “We are more than Destination Marketing Organizations. And calling ourselves Destination Management Organizations is presumptuous. What we really should aspire to be are Destination Leadership Organizations.”
From a fresh perspective on Board design and the nomination process to developing an understanding of the difference between the roles of Boards and Staff, Bill mixes compelling concepts from governance experts like John Carver and Doug Eadie with the political realities of today's Destination Marketing Organizations. The first half of the workshop lays the groundwork for a wide open discussion of opportunities for Board enhancements during the second half. As no two DMOs are the same, there is no "one way" to approach CVB governance. Thus, we'll weigh the possibilities, opportunities and current political realities to develop guidelines and suggestions for Board consideration and approval. And, Bill follows up every session with a report full of recommendations so that nothing slips through the cracks. Call or e-mail Zeitgeist's High Priestess of Client Services, Terri White to check date availability for this paradigm-changing session. |
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We
couldn’t agree more…which is why we now offer Destination
Leadership Workshops for DMO and CVB Boards of Directors. Based on the
book