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Destination Branding Virtually
everywhere we go, DMOs are saying, "we gotta get a brand." Zeitgeist can help. We've recently forged a strategic partnership with the nationally respected Brand Development firm, Lindsay, Stone & Briggs to provide cutting-edge, industry-centric solutions for Destination Marketing Organizations. LSB has worked with such firms as Chiquita, Miller Beer, Lava Lamps, Pepsi, Rayovac and the Green Bay Packers...and has developed the new MyBeach brand for the Myrtle Beach Area Chamber / CVB, The partnership combines our intimate understanding of the realities facing DMOs with LSB's "Brand Genetics" process in which psychological archetypes are used to personify the brand essence of a Destination (for more on archetypes, check the guest column by Rick Stone in a recent edition of the Zeitgeist newsletter). If developing your Destination Brand is important, let us outline our unique approach. Simply call or e Terri White (our High Priestess of Client Relations) to get the ball rolling. |
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