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THE BOOK: Destination Leadership for Boards Zeitgeist
Consulting’s Bill Geist is the author of the first book dedicated
to Board Governance for Destination Marketing Organizations and CVBs. Now in its second edition,
Destination Leadership for Boards is a compelling
primer for Boards and the CEOs that work with them to advance their
communities. Maura Gast, CEO of the Irving (TX) CVB and incoming Chair of Destination Marketing Association International says of Destination Leadership for Boards: “Bill Geist once again proves he knows not only the CVB walk and talk, but that which matters most - how our boards ought to be walking and talking. Required reading for staff and board orientation." And, Steve Bartlett, Board Chairman of the Greater Madison (WI) CVB calls it “a must read for anyone in the industry." Click HERE to be transported to the Destination Leadership site, where you can learn more about this book and order copies for yourself, your Board and your Staff. Bill is also a contributor to the industry textbook entitled Fundamentals in Destination Marketing. For more information on this publication, click HERE. |
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| ZEITGEIST
CONSULTING |
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